Issue | Result |
---|---|
Adwords PPC Optimization |
Studied all analytics and refined all ad campaign strategies resulting in an 85% improvement in total potential customers reached. |
Toxic Link Cleanup |
Cleaned up over 2,500 anchor text and toxic inbound links which removed search engine penalties and restored and eventually improved the website’s position. |
Multiple Addresses & Phone Numbers |
Business went from not appearing in map searches to coming up for their proper geographical area after cleanup of incorrect map data |
Business Moved |
Proactively worked to get all map data updated quickly resulting in a temporary drop in map appearances which then returned to normal levels |
Change in Focus Service |
Changed focus of target website and achieved results in new service area within a few months resulting in improved ROI for client |
Stuck on Page 2 of Organic Results |
Performed competitor analysis, came up with action plan, executed on plan moving to first page within four months |
Google Penalty |
Website was under penalty. Worked to address issues pointed out by Google. Resubmitted for reconsideration and got penalty removed |
Slow Loading Website |
Client had slipped due to load speed issues. Rebuilt website to be lighter, load faster and have its own mobile site which lead to 18% increased traffic |
Incorrect Pages |
Pages not tagged and identified properly to search engines. Organized and updated pages creating 21% more reach |
Content Issue |
Lack of content made pages appear of low quality to Google. Developed more content with client. Updated full website and grew new business by 7% |
Facebook Advertising Campaign |
Developed, launched and optimized ad campaign promoting brand awareness to 15,000 targeted age and geography Facebook users |
Partner Left Firm - Start New Business |
Required new domain, new website, new business listing and sustained SEO marketing effort building new book of business for new firm |
Cannot Overtake Competitors |
Diagnosed website and map issues. Developed action plan and executed and were able to overtake competition |
Duplicate Content |
Significant issue with redundant web pages and content similarities. Cleared up all issues and starting moving up in search results |
Content Scraping |
Content was being stolen by other websites. Found scraper sites, notified Google and corrected the issue. |
Incorrect Map Radius |
Corrected geographic coordinates and all mixed signals that were being sent to Google Maps. Correct issue and started generating fresh leads from Maps. |
Web Spam |
Overuse of keywords from former SEO company. Corrected each webpage and began sustained marketing effort to recover from spam penalty. |
Organic Rankings Continue to Slip |
Client not investing in SEO and was overtaken by competitors. Developed SEO plan and recovered lost search rankings. |
Poor User Experience |
Users were leaving website right away creating high bounce rates. Marketing spend was wasted as a result. Rebuilt entire user experience reducing bounce rates by 34%. |
Low Conversion Rate |
Potential clients were not taking action on website (contact form or phone call) wasting marketing spend. Improved customer experience which addressed the issue. |
Low Adwords Quality Score |
Ads ineffective due to low assessment from Google on relativeness of webpages to ads. Updated website, ad campaigns and ads which addressed the issue. |
Not Mobile Friendly |
Website not loading for mobile users. Created new mobile version resulting in 32% increase in mobile traffic, time on site and pages viewed by visitors. |
Images Not optimized |
Website penalized for load speed issues related to high resolution images. Diagnosed issue and corrected. |
Paid Traffic Google Penalty |
Website got 45,000 users from unknown source in Russia over two month period from former SEO company. Went into penalty status. Worked with Google to remove penalty returning website to prior traffic levels. |
Spam Blog Comments |
Website’s blog was loaded with tons of comments that included lots of unrelated outbound links. Cleaned up all comments and blocked that feature. |
Outbound Link Issue |
Client had over 100 outbound links per web page sending “link farm” spam signals to search engines. Redesigned page structure reducing outbound links by 63%. |
Stuck on Page 2 of Organic Results |
Former SEO company unable to move client from page 2 of search results. Moved client to page 1 in 4 months. |
Google Penalty |
Google dashboard showed site under penalty. Worked through numerous issues removing penalty within 100 days. |
Slow Loading Website |
Client had poor website design and was unable to increase traffic. Redesigned lighter and faster loading version which grew page views per visitor by 65%. |
Incorrect Pages |
Company had many pages that were incorrect creating confusion for Google on where to place business in search results. Addressed issue resulting in targeted traffic increase of 44%. |
Content Issue |
Poor and incomplete content kept client on page 3-4 of search results. Through collaborating with us new content was created. Once implemented, client starting moving up in search results. |